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Tuesday, June 24, 2014

Becoming the GEICO Gecko

APgeckoEver wonder what it’s like to be advertising icon the GEICO Gecko? Our D.C. office held a Gecko Appreciation Lunch to honor past and present Gecko costume wearers, and I was honored to participate in the Gecko auditions!


Fun fact: you can’t see your feet! At each event, the Gecko has a full-time handler who makes sure they don’t miss a step and go for a tumble or whack people with the tail.


Lucky wearers of the Gecko costume attend special company occasions as well as community events sponsored by GEICO. Whether handing out high fives to fans or cheering on charity runs, the Gecko is a busy lizard!


So what does it take to be GEICO’s biggest celebrity? Michelle Kelley has been donning the costume for seven years! From sporting events to flash mob dances with the Girl Scouts, here are four reasons she loves being the Gecko:



  • GeckoTrialMeeting all kinds of people from kids to grandparents

  • Taking pictures with the Gecko’s enthusiastic fans

  • Going to walks to cheer on the tired participants who get the extra push from seeing the Gecko

  • Riding the metro and making the riders’ day


The Gecko first appeared on TV late in 1999 and, over the last 14 years, the Gecko has become the most recognizable and beloved spokescreature in America. Want to learn more about the Gecko? Check out his book, You’re Only Human, which includes bits of wisdom and musings he’s gathered over the years!






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