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Wednesday, October 29, 2014

Memory of the Month: In your face!

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.


Pie in Face Here’s a motivational tactic that hasn’t really stood the test of time. During the early part of my career, though, this one was quite popular. Managers would challenge their teams to meet certain goals, and if the teams succeeded, they’d get to pop their managers in the face with pies – or at least pie tins loaded up with whipped cream.


This 1980s-vintage photo is probably an example of why we haven’t seen this particular tactic used much lately. Note the impressive spray of whatever’s in that pie tin, and also the evident gusto with which the woman is delivering the goods. I dare say the mess was not contained by the plastic sheet on the floor, and there’s a good chance this manager’s nose was quite sore afterward, if not bloodied or broken.


Either because of clean-up crew complaints, or possibly worker’s comp claims, we just don’t get this kind of entertainment any more. I guess some traditions just aren’t meant to last – and maybe that’s just as well. Can you think of other such bygone tactics? Let us know in the comments.






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