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Monday, October 27, 2014

The Gecko at New York Comic Con: Right where he belonged

Super GeckoFor four days in New York City, fans of many pop culture genres came together and created a universe like no other at New York Comic Con (NYCC). What is Comic Con? It is a fan convention dedicated to comic books, graphic novels, anime, magna, video games, toys, artists, movies and television. But it’s much more; New York Comic Con is one of the largest pop culture events in the world, with an attendance of 151,000 earlier this month.

The GEICO Gecko was excited to attend (#GEICOCon) and was particularly intrigued by the “cosplay,” another term unique to this universe; it’s a contraction of the words “costume playing.” It’s dressing up, but way beyond what you normally see at a costume party.

The fans/attendees are what make the Comic Con experience extraordinary. It’s the ultimate Halloween town. Sure, you can see panels with your favorite stars and icons. And yes, you’ll find awesome exhibitors and great buys. But at their core, Comic Cons are primarily a celebration of what these fans care about, in an open and welcoming environment.

3D picturesGEICO pulled out all the stops at Comic Con, rolling in the GEICO Bus that features pinball games and GEICO Karaoke (#GEICOonTour). And just for Comic Con, we had a special green screen 3D photo facility that gave fans the opportunity to have their own action movie moment! But we didn’t stop there! We hosted a daily cosplay competition that gave some of the fans a chance to get a little extra time in the spotlight. I assisted in finding candidates for this competition, and there was certainly no shortage! Thank goodness the winners were chosen by crowd acclaim, because judging the best of all the fabulous outfits would have been too difficult!

The Gecko even participated in some cosplay himself, donning a SuperGecko cape. Superman might be able to save people in dire danger, but can he save you money on your insurance and help you get your damaged vehicle repaired after an accident? Can he offer you homeowners, renters or commercial insurance, not to mention all the other products GEICO sells? No, he can’t, but SuperGecko can!

Every day, 50 stuffed mini-SuperGeckos were hidden around the convention center. Each one included a little note asking their finders to take a selfie with him and bring him to the bus to get an extra special gift to go with the stuffed keepsake.

Unfortunately, the fun had to end. As you can see from my 3-D photo on this page, I rather enjoyed myself while representing GEICO at Comic Con, and if the opportunity should arise again, you can bet I’ll volunteer!



from GEICO Blog


from Tumblr


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