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Friday, January 30, 2015

Memory of the Month: Clearing a path

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.


Snow ShovelingI love this picture. Can you guess why?


Back in the late 1990s (about when this photo was taken), before the Gecko made his debut, GEICO was using an advertising slogan along the lines of “Safety is our only policy.” In fact, the “Buckboard” ad wherein four horse-drawn wagons arrive at an intersection in the middle of nowhere and everyone tries to let everybody else go first is still my mother’s favorite.


We don’t use that slogan any more, but we’re still concerned with safety. You see this not just in the zeal with which we clean our lots and walkways when it snows, but by our long-standing support of organizations like the Insurance Institute for Highway Safety and the Washington Regional Alcohol Program, and by the wealth of safety information we offer on our website.


But none of that is why I love this picture. You see, I am a proud alumnus of the University of Maryland, and the guy in the foreground here is wearing a Maryland Terps hat!






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