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Thursday, April 2, 2015

When it comes to online talent communication, GEICO’s a social butterfly

FBPost_PotentialParkAnyone looking for a job these days starts with an online search to get a glimpse at a company’s workplace culture. You watch all the YouTube videos, scan job board listings and comments, and maybe even follow the company’s LinkedIn, Twitter, Facebook, Instagram, Pinterest and Google+ pages.


At GEICO, we, too, enjoy connecting with you on social media. We first began using social media for recruiting in 2008, and we continue to expand our social media presence, with you in mind.


So, accepting four new national awards from global research firm Potential Park, including a No. 4 ranking for social media interaction, at a special ceremony in New York City in February, was a huge honor for us. It affirms GEICO’s status as a leader in the social media recruiting space.


Potential Park’s newly released study of 127 major U.S. employers’ online talent communication in 2014, has GEICO also ranking No. 4 in the broader category of overall Online Talent Communication. With more than 25 percent of all traffic to the geico.jobs coming from mobile channels, we landed at No. 25 for Mobile Talent interaction. The GEICO Careers website (mobile optimized since August 2013) earned the No. 3 ranking. And we’re looking to keep the momentum from our award-winning efforts going.


If you’re in the market for a new job, and even if you’re not, (can’t hurt to keep an eye out for opportunity, right?) visit us at geico.jobs and interact with us on our Careers social networks:







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