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Friday, June 26, 2015

Memory of the Month: Let me take you to the beach

beachEach month, we share an image from GEICO’s past and invite you to comment or exercise your caption-writing skills.

As I’m writing this, we’re expecting the temperature to approach or possibly exceed 100 degrees today in the D.C. area. What better time to take a trip to the beach (at least, in our minds)?

This photo depicts a scene that used to be a regular occurrence in GEICO’s early days – the annual beach picnic for employees and their families. Every summer, the entire company would be invited to spend a day at Chesapeake Beach on the western shore of the Chesapeake Bay. This sort of outing was easier to pull off back then — the company’s employee population numbered fewer than 100 until the early 1940s, and they all worked at GEICO’s Washington, D.C., headquarters.

These days, the all-company outing is a distant memory – can’t exactly gather 33,000 people from all around the country – but the tradition lives on in a smaller-group format. My department, for example, has annual outings that have taken us on a variety of adventures: to tour the Mt. Vernon home of George Washington, to eat crabs on a skipjack, to visit Nationals Park twice (once for a tour, once for a game), to dine in a variety of fine restaurants and the occasional bowling alley.

We haven’t been to the beach yet, but maybe this is the year!



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