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Thursday, September 3, 2015

Allstate Teams Up with Kirk Herbstreit to Launch #StreitCred Twitter Campaign

Launches “It’s Good Sweepstakes” to celebrate college football and its loyal fans
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This college football season, Allstate Insurance Company and ESPN college football analyst, Kirk Herbstreit will give college football teams the validation their passionate fans are looking for in the form of #StreitCred.

Each week during the college football season, @Allstate and @KirkHerbstreit will share which teams are deserving of #StreitCred, spotlighting the strongest team performances and standout moments as they unfold on the gridiron. The schools selected, regardless of ranking, will be given the ultimate badge of honor and bragging rights from Herbstreit himself. Fans can follow the conversation on Twitter and weigh-in on what teams they think are deserving of #StreitCred.

Allstate also announced today the launch of its second annual “It’s Good Sweepstakes,” which will award one lucky grand prize winner and three friends with a trip to New Orleans for the 2016 Allstate® Sugar Bowl® before traveling to Phoenix for the 2016 College Football Playoff National Championship. The winner will receive $100,000 and a meet and greet with Herbstreit as part of the grand prize package.

Fans who register for the Sweepstakes at AllstateCFB.com through December 6 also have the chance to win weekly prizes to enhance their college football game day experience. Prizes include flat screen TVs, cash gift cards, YETI Hopper™ Coolers, Bluetooth speakers and tailgate chairs.

“Allstate’s involvement in sponsorships and marketing programs like this give us the opportunity to connect with spirited fans across the country,” said Dan Keats, director of integrated marketing communications for Allstate. “We’re excited to team up with Kirk Herbstreit to fuel the passion fans have for their teams and give them the opportunity to attend two of the biggest college football games of the year.”

To kick-off the highly anticipated 2015 college football season, Allstate will bring #StreitCred to the streets of Fort Worth, Texas on Friday, September 4th and give fans the opportunity to meet and talk to Herbstreit as he makes his way through the city on a traveling “StreitCar.” Fans looking to catch a ride on the “StreitCar” and get college football insights from Herbstreit can track its location on Twitter using #StreitCred. 

“One of the most exciting parts of college football is seeing the passion of fan bases around the country come alive,” ESPN Analyst Kirk Herbstreit said. “Allstate understands it’s the pride and faith fans have in their teams that keep them coming back each week regardless of wins or losses, so they are giving me a chance to build a community with #StreitCred.”

For more information about the Allstate “It’s Good Sweepstakes,” fans can visit AllstateCFB.com. Fans can also enter the Sweepstakes by visiting the traveling Allstate Tailgate Tour at one of its game-day stops at “Good Hands®” Field Goal Net schools during the 2015 college football season. 

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In the 20 years since Allstate became a fully independent public company, The Allstate Foundation, Allstate, its employees and agency owners have donated more than $405 million to support local communities.

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Contact:

Laura Strykowski, Allstate Media Relations
847-402-5600
Laura.Strykowski@allstate.com

Jennifer Knoeppel, Taylor
732-245-5249
jknoeppel@taylorstrategy.com



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